Headshot Images or Branding Images? How do I choose?

Head shots…its a necessary evil in most jobs or businesses. You need to put your face out there so your potential clients or customers can see who they are working with. And now, in the age of so many digital meet ups, zoom meetings, and online gatherings. Head shots are being used at an astounding rate.

So you hear about head shots, and then about branding sessions? But aren’t they the same thing?

Here are the biggest differences between a head shot session and a branding session.

Headshot Sessions are focused on just that…headshots. We want to produce the best possible single image or two, of you, so you can promote with confidence and share your face with your pride. If you need to have a footer on an email, or have it featured on a directory of your employer, it is key to get a professional image. These quick sessions are meant to give you an update for your headshot. Maybe you have changed your hair style in the last year. Maybe you have lost weight, Maybe you have a new position that requires a different type of clothing be worn day to day. Maybe you now own your own business. Whatever it is, your headshot should be updated every year to year and half. You want to make sure the face your future clients or employers see is the same face they will see in person.

Personal Branding is more of a way to show your future clients what it is like to work with you. Think of it as a peak behind the curtain. It not only will provide you with some headshots, full length shots, but it can show you interacting with clients or working with someone. It can show your office building, workspace, or workshop. It takes the whole feeling of your business, and translates that into imagery. We focus on WHY you do what you are doing and try to have them come thru in your imagery. This way you can use some on your website, printed material, social media and everywhere in between. You may also discover new places that you can use images for your business.

One thing I love to make sure I do with my branding clients, is get images that they will actually use. We can take 100 photos and if you only use 2(headshots), then the branding session was not the way to go. But if we do an imagery audit, and take a look at all the places you can use different images. Then we can build your session to give you exactly what you need. Then I will make sure you feel good about the plan going forward and where and how you want to use your images.

If you have more questions, or want to learn more. Book a free call to chat about what you need for your business imagery needs! 517-392-1190 or email Carrie@freelandphotos.com

Leave a comment

0 Comments

Previous Post Next Post

Archive

Go